Apart from staging its Summer House activation in London, Moet & Chandon celebrated the 150th anniversary of its Imperial champagne by kicking various luxury events and parties all over the world. In Sydney on June 4, 2019, Moët ambassador Jesinta Franklin and Stéphane Baschier, Moet & Chandon’s President and Chief Executive, hosted a black-tie dinner at the Sydney Town Hall for 150 guests. The hall was transformed into a magnificent venue and the highlight of the party was the dramatically lit tower of coupe glasses 16 tiers high. One of Australia’s most popular chefs, Guillaume Brahimi prepared the menu. Dinner was paired with Moët Impérial from its new limited-edition anniversary bottles.
Another mega-event in 2019 for the luxury company was the unveiling of its spiritual home, Chateau de Saran. An 18th-century masterpiece, Chateau de Saran was originally built as a hunting lodge by Jean-Remy Moet, the grandson of Maison’s founder Claude Moët in 1801. Third-generation Jean-Remy was credited for making his family’s modest business into a famous champagne company. He was innately excellent at public relations and was good friends with notable people, including Napoleon Bonaparte.
The chateau was passed down from generations and even end up as a hospice in the 1950s before it was acquired by the owners of the Moët brand. In 2014, the restoration started and finished just in time for the 150th anniversary of Imperial, Moët’s flagship champagne.
Guests can apply to become a member of the Moët Summer House and it has been complimentary for its first two years. Registration for 2018 and 2019 was done through their website (currently close) with no fee required. One just needs to sign-up for a complimentary membership for the day’s event and you’ll get a chance to pop in and discover their immense line-up of champagne tastings, events, performances, dinners, incredible live acts, and masterclasses from some of the top-shelf talents in the creative world. Although most are free of charge, there are a few ticketed events each day.
The Moet Summer House returned on June 7, 2019, for another three-day activity. Similar to the first-year extravaganza, the 2019 event featured their committee of tastemakers, including model Jack Guinness, sustainability advocate Arizona Muse and nutrition expert Jasmine Hemsley (not the mattress icon Jasmine Hemsley, mind you). The trio created a program and line-up of events that were considered cultural, innovative, luxury, and fun – characters of Moet & Chandon event.
On the first day of the 2019 Summer House program, members had an opportunity to have their portrait taken by famed fashion photographer Candice Lake. The Australian born London-based blogger and photographer is also the style editor of Vogue. Guests were also treated to Sophie Faith and DJ Pips Taylor’s live musical performances. Ramsay-trained chef (and model) Isaac Carew prepared a sumptuous lunch, and extremely sharp-witted TV regular Katherine Ryan had a comedy set.
The following day, a casual Champagne-paired lunch and dinner with Jason Atherton were offered starting from £45. Other activities for the day include a food photography workshop, a Champagne cocktail masterclass, a screening of The Great Gatsby and Pretty Women with a glass of bubbly for £15, and a poetry reading by the lauded James Massiah from his book Optimism 101. To wrap the event, third-day attendees were treated with a jampack of activities including a live podcast recording of UNSUBSCRIBE. A pub quiz was again hosted by witty bon vivant Jack Guinness. One of the activities was a talk on the Art of Entertaining with event designer Fiona Leahy, TV Presenter Angela Scanlon, and nutrition expert Jasmine Hemsley. Of course, Jason Atherton prepared a Sunday roast for the guests.