Staying in Chateau de Saran is by invitation only. Although it is a hotel, average people can’t book it unless you are royalty, Uma Thurman, or Roger Federer. As Baschiera said in an interview, “You will have to be in the know.” For him, it’s like being invited to a universe, in their case, it is 276 years of history spanning revolutions and wars, major sporting events and the Golden Globes, and includes figures such as Queen Victoria, Napoleon Bonaparte, Scarlet Johanssen and now Roger Federer, who as Moet & Chandon’s global brand ambassador since 2012 embodies the company’s values of success and style.
Distinguished guests exclusively invited at Chateau de Saran were variously treated to a sumptuous dinner prepared by Italian-born executive chef Marco Fadiga. They also experienced the traditional handpicking of grapes at harvest time, a number of tastings courtesy of cellar master Benoit Gouez who was chef de cave of the company since 1998. Gouez is credited as the man who dramatically improved the quality of the world’s biggest champagne brand so meeting him is an experience in itself. The event at Chateau de Saran was hosted by the brand’s owner and LVMH chairman Bernard Arnault.
Moet et Chandon began as Moet et Cie established by Claude Moet in 1743. The winery had nobles and aristocrats as clientele. The company changed its name in 1833 to Moet et Chandon when Remy Moët’s son-in-law, Pierre-Gabriel Chandon de Briailles partnered with Jean-Remy. In 1987, the largest luxury group in the world was created when Moët & Chandon, Hennessy Cognac, and Louis Vuitton merged to become to become LVMH (Louis-Vuitton-Moët-Hennessy).
Moet & Chandon believes that their loyal consumers understood the importance of extreme quality experiences and want to feel culturally enlightened by their purchases. Claude Moët, the founder of Moët & Chandon, a visionary and pioneer of his time, had the dream to share the magic of Moet with the world. His spirit of generosity and adaptability made Moët & Chandon the biggest champagne brand in the world and the champagne of choice for the tastemakers.
Moet & Chandon created Moet Summer House to bring together fashion, food, music, and film to reflect the glamour of the brand and celebrate London’s diversity. It will treat guests experience an urban oasis, complete with unmissable food, performances, and of course, champagne. Throughout the three-day event, champagne cocktails were served while a “Mini Moët movie club” celebrated the brand’s place in classic Hollywood films. Guests also indulged in the fashion backstage experience and had the chance to create a day look and transform this for the evening. Acqua di Parma and Givenchy provided beauty and grooming tips.
Apart from Moet Summer House in London, the champagne luxury brand marked the 150th anniversary of Moët Imperial with a global movement in champagne history. Moet & Chandon Grand Day was celebrated in 80 regions worldwide all gathered together to raise their champagne glasses in a worldwide toast.