What is the Moet Summer House?
Designed and curated by Moët & Chandon, Moet Summer House is a unique pop-up members’ club launched on June 8, 2018. Moet Summer House is a combination of a private members club with Moet & Chandon support for fashion, food, film, and music to celebrate London’s diversity and reflect the glamour of the brand.
The inaugural event ran for three days and marked the start of London’s summer. The day-to-night line-up of cultural events took place in a Georgian mansion in the heart of Mayfair, somewhere between Buckingham Palace & Downing Street overlooking Grosvenor Square. Moet & Chandon is recognized not only for being the biggest champagne brand in the world but also for always being an innovator, organizer, and host of the most memorable parties around the globe.
Jack Guinness, Eric Underwood, and Portia Freeman lead the Summer House’s committee of tastemakers, created a program in 2018 that included both complimentary and paid events. Its first year was attended by Isaac Carew, Dame Natalie Massenet, Ophelia Lovibond, Tinie Tempah and more. Idris Elba was in attendance and took charge of the DJ decks. As the brand was celebrating its 275th year, champagne towers were poured from jeroboams. Guests enjoyed mini Moets in abundance and the first-ever champagne vending machine.
Opening day of the Summer House saw a live podcast with The High Low hosts’ Pandora Sykes and Dolly Alderton. Jason Atherton of Michelin-starred Pollen Street Social also served up a Sunday Roast at the Imperial Suite. Moet’s Wine Quality & Communications Manager hosted a champagne wine tasting, too. To cap the first night, Eric Underwood, former soloist of The Royal Ballet had a ballet curated performance. The following day, there was a live podcast with author and broadcaster Edith Bowman. From one o’clock, model-turned-TV chef Isaac Carew hosted a spectacular lunch, and Nick Mulvey provided the Saturday afternoon soundtrack inside the Grand Hall. The last day of the event saw Jason Atherton pouring Moet & Chandon served with another Sunday feast inside the Dining Room while a Moet’s champagne ambassadors took visitors on a journey on how the company creates every bottle, from grape to glass. The award-winning Gospel Touch Choir also performed at the Grand Hall entertaining guests with R’n’B and traditional hymns. Last but definitely not the least, Jack Guinness, with a sparkle of Moet on top, hosted a pub quiz covering everything pop culture and luxury.